I decided to be a designer many years ago; and I worked with big brands, small brands, and start-ups; but going back to traditional and artisan techniques is a return to my roots - how things have always been. We develop shapes, and then choose the fabrics, the colours, and the threads; we make the first samples, change and twist and finish them, all in the traditional way.
We pleat by hand, and develop our embroideries here, in London. Smocking was invented in England in the Middle Ages, and was often worn by labourers. This fine, hand-embroidery technique is back once again in the luxury market, and in recent years has mostly been developed overseas, due to the high costs.