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Pop up shop
Our Pop Up Shop and Design Studio is open!
Join us to experience the collection in all its glory and to see our design team in action.
78 - 80 Wigmore St
London
W1U 2SL
Tel: 0203 417 2473
10 - 18:30 Monday to Saturday
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The Brand
We believe in magic. This is why we make magical clothes for little people: tiny treasures to make you feel special, like a child.
Do you remember turning around and around in the skirt that you loved, until you believed that you could fly?
Our name also contains magic, because children love strawberries & cream; and through our clothes childhood can be much sweeter - it can be magical.
Quality Local Luxury
Strawberries & Cream is a luxury baby and children’s wear brand, to be remembered and different.
Lovingly designed, around a kitchen table in a garden shed on Hampstead Heath, and carefully made in the UK by traditional craftsmen and seamstresses.
Artisan
I decided to be a designer many years ago; and I worked with big brands, small brands, and start-ups; but going back to traditional and artisan techniques is a return to my roots - how things have always been. We develop shapes, and then choose the fabrics, the colours, and the threads; we make the first samples, change and twist and finish them, all in the traditional way.
Hand-made Embroidery, Made in London
We pleat by hand, and develop our embroideries here, in London. Smocking was invented in England in the Middle Ages, and was often worn by labourers. This fine, hand-embroidery technique is back once again in the luxury market, and in recent years has mostly been developed overseas, due to the high costs.
Ingrid Lewis
Ingrid was born in Barcelona, and moved to London to work in fashion.
She studied fashion, design, marketing and commercial management, and has worked as a design manager, buying manager and art director for some of the best known fashion brands..
Read more about Ingrid Lewis
The Shed
Welcome to the studio of Strawberries & Cream, where magic happens every time we develop a new style.
Our shed is in the heart of Hampstead Heath, where we are surrounded by birds, squirrels and flowers.