Strawberries & Cream conjures up fairy-tale clothes. The stuff that little girls dream of – not to mention their mummies, aunties, and grannies. Now the magic has come a step closer to you, with a unique Shop and Design Studio in the heart of London. Come and watch designer Ingrid Lewis crafting her exclusive designs at 78 Wigmore Street – and have them customised or even bespoke for your little ones.

Strawberries & Cream celebrates the traditional and magical but with a modern eye. Think exquisite embroideries; hand-stitched smocking; delicate, cosseting artisan fabrics, gossamer tulle and exclusive lace trims. All the fabrics have been sourced from traditional mills across Europe, and all garments are designed, sewn and hand-finished in London with the tender attention of a true fairy godmother.

78 Wigmore Street reimagines the possibilities of luxury retail to offer something completely fresh. Not just a shop, it offers customers an intimate experience that celebrates the process of making gorgeous things. Ingrid and her team can be found there sketching, cutting patterns and fabric.

We have beautiful items, ready to go, and a carefully considered selection of toys, books and shoes. But if you want something made for you quickly, or adapted, or simply an embroidered cushion, you can pick out the thread and choose the words.